The music industry is a game.
We just made it playable.
LabelKid is a game engine that turns brand communities into real, community-controlled record labels. Your fans scout artists. They vote on signings. They shape releases. They run the label. For real.
Brands spend millions on music every year. Most of it evaporates by Monday.
Festival sponsorships. Playlist partnerships. Campaign activations that live and die in a weekend.
Your fans were there. They don't remember you were there.
There's a better model.
What if your fans could play the music industry — for real?
LabelKid is a game. Not a simulation. Not a quiz. A real game — with real artists, real releases, and real consequences.
Your community scouts emerging talent. They vote on who gets signed. They pick the single, the artwork, the promo strategy. They earn status, rise through the ranks, and build a track record that actually means something.
Multiple artists running at once. Seven phases per release. Every decision made by the crowd. Think fantasy football — but for the music industry. And the artists are real.
Fantasy football for the music industry. Except it's real.
A fully managed system. Not a concept.
The game engine.
White-labelled. Modular. Scales from hundreds to hundreds of thousands of players. Branded entirely as yours.
The operations.
A&R, industry relationships, legal, distribution — we run the label on your behalf.
The releases.
Fully produced. Fully funded. Running through a community-controlled pipeline where every decision is a move in the game.
Your brand. Your label. Your community's game. We built the engine and run the operation.
DecKid. Culture meets technology.
LabelKid is built and operated by DecKid — a team with roots in Adobe, Universal Music, Carlsberg, LEGO, and Down The Drain. We concept it, build it, and run it.
Niclas — Founder
Strategy, product, and partnerships. Background across Adobe, Universal Music, Carlsberg, LEGO, and Down The Drain.
Kit Dagentoft — Project Manager
Operations and delivery. Keeps the build moving and the system working.
Curious? Let's talk.
The full model — how the game works, what the commercial framework looks like, how this shapes around your brand — that's a 30-minute conversation.
30 minutes. No decks. Just a conversation about what your label could look like.