The world's
first record
label you
can play.
Community-driven labels - funded by brands, run by fans, powered by a game.
The problem
Brands spend millions on music. Most of it evaporates by Monday.
Brands.
Spend billions, own none of it. Rent the moment, keep nothing.
$5B/YR · 0 OWNED · 1 WEEKEND
Artists.
Talent is not enough. You need an army. The music is there, the crowd is not.
100K TRACKS/DAY · 0 CROWD · 24H SHELF LIFE
Fans.
Give everything, get nothing. They make the hit and keep none of it.
$0.003/STREAM · 0 STAKE
Festival sponsorships. Playlist partnerships. Activations that live and die in a weekend. Your fans were there. They don't remember you were there. There's a better model.
The concept
A record label
in your pocket.
Run by its community.
Powered by play.
LabelKid hands a community the tools to run a real label - scout the artist, vote the signings, pick the singles, the sleeves, the strategy. Multiple Artists. Real releases- Real consequences.
Fantasy football for the music industry.
Except it's for real.
The anchor · Liv
You signed Kito in March. Is Luna better or worse?
The game
Every release is
a game you play.
Eight live rounds, from first demo to drop day, scouted and shipped by the crowd. Real calls, real consequences.
01 Auditions · Hear the demo. Vote free, or back it blind with a stake.
Scout & recruit.
The community scouts emerging talent from the ground up.
Every decision is yours.
Fans vote on signings, singles, artwork and promo strategy.
Rise the ranks.
Earn status and build a track record that actually means something.
Earn power.
Listener to A&R to Label Council. Influence is earned by playing. Never bought.
Both sides play.
Members scout, vote and call it early. Artists show up and perform to unlock. Everyone has skin in the game.
Always on.
Ears and streaks keep it alive on a quiet Tuesday, not only on drop day.
The system
A fully managed system.
Not a concept.
Your brand. Your label. Your community's game. We built the engine and we run the operation.
The engine.
White-labelled. Modular. Scales from hundreds to hundreds of thousands of players. Branded entirely as yours.
TRIPLE-A INFRASTRUCTURE
The operations.
A&R, industry relationships, legal, distribution. We run the label on your behalf.
END-TO-END MANAGEMENT
The releases.
Fully produced. Fully funded. Every decision in the pipeline is a move in the game.
IMPACT DELIVERED
Runs anywhere
Any surface. Any world.
One engine, reskinned to wherever a community already lives, even inside the games they play. Meet them where they are.
Any community
Any crowd.
Any size.
Built for brands. Works for anyone with a crowd: a media house, a festival, a sports club, a game world, an artist handing fans the keys. One engine. It flexes from a tight crew to a nation.
A city · 4,731 people
- Artists a year
- 4
- Votes on a drop
- 2,129
- A&R members
- 378
- Release fund
- DKK 120K
Illustrative. Real labels set their own rules.
The team
DecKid. Culture
meets technology.
LabelKid is built and operated by DecKid, a team of creative professionals working with entertainment and technology for some of the biggest brands globally. We concept it, build it and run it.
Niclas Anker
Founder
Strategy, product, partnership. 25+ years in entertainment, hospitality and technology.
niclas@labelkid.co+45 20 27 80 79
Kit Dagentoft
Project manager
Operations, delivery and community. Keeps the build moving and the system working.
kit@labelkid.co+45 31 12 77 33
Weekly curation
The backstage pass.
How smart brands are launching community-owned record labels - gamified, playable, and powered by real fans. One email a week. No buzzwords, just the moves that matter.
Conversation
Curious?
Let's talk.
The full model, how the game works, what the commercial framework looks like, how it shapes around your brand: a 30-minute conversation. No decks.
Or play a round · scan for the member app